Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses of any size to increase brand awareness and as a method of industry integration.
It is vital in today's online focused world that all businesses be engaged in some form of content curation. Your businesses is no different and should be ensuring that relevant content is shared to it's readers as often as possible.
Benefits:
- Improved SEO exposure
- Trust from your readers and industry
- Increased reader engagement and lead generation
Curating content can be divided into five phases:
Content Sources
Social media:
It's fairly obvious that social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc are a quick and effective way to discover content from a variety of sources around the world.
Google News:
Most readers here will be familiar with Google News alert and customization tools. Both will allow you to find relevant news form around the world based on preferences that matter to you. Google news will prove to be a consistent source of current and relevant content. One of the chief powers of Google News is the ability to create custom streams of news based on keywords.
In conclusion, your brand needs content curation. Time to start.
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